It will be case to case bases. But below a certain threshold there is not enough data to optimise, and the campaign becomes guesswork.
You do. Campaigns run in accounts owned by your business, and you retain access and historical data if the engagement ends. We do not run client campaigns through agency-owned accounts.
No. We can establish a benchmark from initial data and optimise toward it, but cost per lead depends on competition, seasonality, the offer and the market. Anyone guaranteeing it in advance is guessing.
We define it with you before launch — a form submission, a qualified call, a booked meeting — and report against that definition rather than against whatever produces the best-looking number.